Online Advertising and Campaign Management (PPC)
FocusWeb specializes in web advertising, search engines, web content and management of online advertising campaigns. Our professional team has conducted hundreds of successful campaigns that led to a real, measurable business value for our customers.
Purchase of advertising enables generation of traffic to websites, immediately and with a predictable cost, while accurately measuring the effectiveness in real time. The ad appears as a sponsored link, on the search results page, along with organic results or web content, across the Web. This enables reaching targeted audiences while they are searching for information. Search engine advertising is suitable for any company, of any size, from any domain.
Benefits of Online Campaigns:
- Immediate effect – For sites that do not yet have organic traffic from search engines or those who want to increase traffic, this type of advertising delivers traffic from immediately relevant audience.
- Active action – The ability to buy traffic and generate business activity in the site.
- Precise definition of marketing messages – you can set different marketing messages for the product or service, produce “motivation to act” and reach targeted audiences.
- Accurate measurements in real time – The obtained real-time data is measurable and accurate. You can, at any moment, know the conversion rate and cost of site visitors, the percentage of visitors which have generated income, and the cost required in order to produce income.
- Costs are known in advance – It is possible to predefine the invested budget, and, due to the precise measurement capability, to accurately evaluate the traffic and conversion cost.
- Optimization option – You can make immediate changes in the campaign in order to continuously improve its performance.