Marketing Automation – Automation and tracking of online marketing.
Marketing Automation is related to both the automation of marketing processes, as well as monitoring the efficiency of the marketing channels and their execution, against resources and investments.
To achieve a complete solution of automation in online marketing, companies need to manage a long-term process that begins in strategic decisions regarding marketing directions, through the implementation of marketing processes, while building performance metrics and monitoring mechanisms, until reaching the full ability to measure business value of any marketing investment, across different time periods.
This process, for any company operating in online, poses unique challenges and requires complex integration between different systems and various “of the shelf” solutions (CRM, Analytics, Campaigns Management, Clearing Solutions, etc.).
FocusWeb has vast know-how in marketing automation, gained from hands-on experience in implementing complete solutions for many of our clients. Our accumulated knowledge, tools and experience led us to develop a complete end-to-end methodology that provides our customers with a comprehensive solution.
FocusWeb’s professionals have the required technical and marketing knowledge to work with you in the process of reaching your goal – full automation of the all online marketing activities
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